Olay Total Effects 7-in-1 Anti-Aging UV Moisturizer, SPF 15, 1.7 Ounce Sale Price: $14.98
	For those concerned about sun exposure, the #1 cause of premature visible aging, this daily facial moisturizer provides the benefit of 7 anti-aging therapies in 1 essential product plus protection against sun damage...

	Olay Regenerist Advanced Anti-Aging Moisturize Night Resurfacing Elixir, 1.7 Ounce, Sale Price: $12.49
	Resurface skin while you sleep for tighter, smoother skin when you wake. Professional medium or deep chemical peels work quickly to resurface skin, but these fast-acting treatments can be harsh, causing severe flaking or prolonged redness...

	Olay Regenerist Advanced Anti-Aging UV Defense Regenerating Lotion, SPF 50, 1.7 Ounce Sale Price: $14.95
	Regenerist UV Defense Regenerating Lotion with SPF 50 UVA/UVB sunscreen combines powerful UVA/UVB (SPF 50) sunscreen with our exclusive Peptide + B3 complex and Olay moisture to help protect from damaging UV rays while moisturizing and regenerating skin's appearance...

	Olay Regenerist Advanced Anti-Aging Eye Anti-Aging Roller, 0.2 Ounce Sale Price: $8.99
	The Regenerist Anti-Aging Eye Roller features precision micro-rollers that gently message in a concentrated, hydrating anti-aging treatment to not only help reduce eye puffiness, but also regenerate skin's appearance to diminish fine lines and wrinkles...

	Roc Brilliance Anti-aging Face Primer, 1 Fl Oz Sale Price: $9.50
	Roc® brilliance™ anti-aging face primer, 0.5 oz.

	Olay Professional Pro-X Anti-Aging Starter Kit Sale Price: $29.50
	The Pro-X Anti-Aging Starter Protocol is your introduction to the three-part daily program. It contains starter sizes of Age Repair Lotion SPF 30, Eye Restoration Complex, and Wrinkle Smoothing Cream. Each product in the daily regimen contains a unique combination of the Alliance’s highest recommended levels of proven anti-aging ingredients in a patented formula...

	Swisa Beauty Anti-Aging Cream, 1.01 -Ounce Sale Price: $13.56
	This Anti-Age cream is enriched with Dead Sea minerals & natural plant extracts. Easily absorbed, it replenishes and nourishes the skin, delaying the effects of ageing and smoothing fine lines and wrinkles to give a firmer, more youthful appearance...

	Neocutis Lumiere Bio-restorative Eye Cream with PSP, Anti-aging, 0.5 Ounce Sale Price: $49.00
	Intensive line smoothing eye cream with psp® and age minimizing actives energizes, revitalizes and rejuvenates the delicate eye area. formulated with 30% more psp®, the most complete protein blend of human growth factors, cytokines and interleukins available to smooth and soften the appearance of fine lines and wrinkles...

	Neutrogena Healthy Skin Anti-Wrinkle Night Cream, 1.4 Ounce Sale Price: $8.97
	Healthy Skin Anti-Wrinkle Cream Night is a dermatologist recommended Retinol anti-wrinkle cream clinically proven to visibly reduce fine lines, wrinkles and other signs of aging. This patented formula contains Retinol, Vitamin A in its purest form, to work deep within skin's surface where wrinkles develop...

	Phyto Phytodensium Anti-Aging Serum 1.7 oz Sale Price: $20.94
	What it is:An age-fighting treatment designed to increase hair density and slow the appearance of grays.What it does:With just a few drops of this powerful, lightweight serum, hair is fortified and invigorated...

The anti aging and skin care industries are huge. Millions or billions of dollars are spent by consumers on anti aging skin care treatments, and so there is big money to be made. And there are plenty of big companies in the anti aging and cosmetics industry that take advantage of this.

The result is that many mainstream anti aging skin care products just don't work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it.

As a result there are many anti aging skin care treatments available that don't work, and contain suspect, or known to be dangerous ingredients.

But they sell in spades to cater to the desire of so many consumers to look younger, or at least to believe that they will look younger. And so there are hundreds of well known brand name products that promise all sorts of anti aging benefits everywhere you look.

So, how do you navigate your way through all this to choose an anti aging skin care treatment that does work, and doesn't contain ingredients that you should be scared of?

Here's how not to choose a good anti aging product.

1. Don't buy any skin care products that include fragrances in them. Now of course everyone likes to smell good, and the cosmetics companies pander to that, by adding fragrances to their products. Apply the cream and smell good and look young all at the same time.

There's 2 problems. Firstly you won't look younger because chances are the skin cream won't make you look younger, though you may feel good about having used it.

Secondly, fragrances are not good chemicals to put on your skin. Because that's what they are, chemicals that smell good, and many of them aren't that good for you. It's the same with perfumes, for example, but if you apply a perfume it's only a small squirt on one spot, it's not massaged all over your face where it disappears, into your blood. So just use a perfume instead.

2. Don't buy skin care creams that have collagen in them. Now this at first glance appears counterintuitive doesn't it? Everyone knows that collagen, or the breakdown of collagen in your skin, leads to sagging and wrinkling of the skin so putting more collagen on must be good.

Not necessarily. Yes it's good to replenish the collagen, however collagen molecules are quite large and don't really enter the skin. So rubbing it on might make you feel good, but doesn't really add to the levels of collagen in your skin.

The best way to improve the collagen levels in your skin is to stimulate the body to produce more collagen itself.

However remember, the big cosmetics and anti aging companies are in the business of selling their products. If they put collagen on the label people buy it. And if they put it in a fancy bottle and get a good looking celebrity to say how much younger they look using it, then it will sell.

Even if it doesn't do anything for you. Even if it's got suspect ingredients. It will sell.

That's marketing for you.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So the anti aging skin care treatment that really doesn't do much costs a bomb too. But that's ok because people believe that if it's expensive it must be good. So they pay anyway.

So there is 2 things to avoid when looking for a good anti aging skin care treatment. There's more but this is getting long.

Does all this mean that you should give up on anti aging creams and products because they don't work? Not at all. There are excellent anti aging products that work fine, produced from ingredients from plants that are safe to use.

But they are produced by small niche companies that you've probably never heard of, who quietly produce high quality products at reasonable prices because they don't pay the good looking celebrities and spend up big on TV advertising. That's why you've never heard of them. If they started doing that their products would cost a bomb too.

So don't despair. I've given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it's your turn to find them.